Big Data in Practice

Regular price €38.99
A01=Bernard Marr
Advanced Performance Institute
Age Group_Uncategorized
Age Group_Uncategorized
Author_Bernard Marr
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Bernard Marr
big analytics
big data challenges
big data in business
big data in decision making
big data in manufacturing
big data in marketing
big data in medicine
Big Data in Practice
big data processes
big data solutions
big data strategy
big data use cases
Category1=Non-Fiction
Category=PB
Category=UN
Category=UY
COP=United States
data-driven business
Delivery_Delivery within 10-20 working days
eq_computing
eq_isMigrated=2
eq_non-fiction
implementing big data
Language_English
multinational big data
PA=Available
practical big data
predictive analytics
predictive analytics in business
predictive analytics potential
Price_€20 to €50
PS=Active
real-world big data
social media in business
softlaunch

Product details

  • ISBN 9781119231387
  • Weight: 454g
  • Dimensions: 150 x 218mm
  • Publication Date: 12 Apr 2016
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.

Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective.

From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario.

  • Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers
  • Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more
  • Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking
  • Develop your own big data strategy by accessing additional reading materials at the end of each chapter

BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.