A01=Robert Wardy
Achaean Warriors
aelius
Aelius Aristides
ancient Greek philosophy
aristides
Author_Robert Wardy
Book III
Category=NHC
classical argumentation
deliberative
Devious
Early Sixth Century BCE
epideictic
Epideictic Oratory
epistemic authority
Epistemological Optimism
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Final Stock Taking
Great Logos
greek
Ideal Orator
logos
Magic
Metaphor Preserve
Myles Burnyeat
oratory
origins of rhetorical theory in antiquity
persuasive communication theory
philosophical
Philosophical Logos
philosophical persuasion
Plato's Reaction
platos
Plato’s Reaction
political discourse analysis
Political Seduction
Qua Orator
Rational Independence
reaction
Remote Common Ancestor
Reputable Opinions
Roman Republic
Simon Goldhill
Sophistici Elenchi
Vice Versa
Young Men
Product details
- ISBN 9780415146432
- Weight: 272g
- Dimensions: 138 x 216mm
- Publication Date: 12 Mar 1998
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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What is rhetoric?
Is it the capacity to persuade? Or is it 'mere' rhetoric: the ability to get others to do what the speaker wants, regardless of what they want? This is the rhetoric of ideological manipulation and political seduction. Rhetoric is for some a distinctive mode of communication; for others, whenever someone speaks, rhetoric is present.
This book is devoted to helping readers understand these rival accounts, by showing how it has happened that there are so many conceptions of rhetoric. Any such approach must be rooted in classical antiquity, since our ideas of rhetoric are the product of a complicated historical process starting in ancient Greece. Greek rhetoric was born in bitter controversy. The figure of Gorgias is at the centre of that debate and of this book: he invites us to confront the terrifying, exhilarating possibility that persuasion is just power.
