Blogging and Other Social Media
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€67.99
A01=Alex Newson
A01=Justin Patten
Author_Alex Newson
Author_Justin Patten
Blog Content
Blog Roll
blogger
Blogging Platforms
bookmarking
business
Business Blogs
Category=KJM
Category=KJSP
Category=KNTX
Clip
cloud
collaborative knowledge sharing
data protection compliance
digital copyright law
enterprise social networks
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Follow
Internet Explorer
legal risks in digital communication
newsfeed
online reputation management
platform
post
professional
Professional Networking Site
professional networking strategies
rss
RSS Feed
RSS Reader
Search
SEO
Social Bookmarking
Social Bookmarking Service
Social Media
Social Media Aggregator
Social Media Services
Social Tools
Social Web
tag
Trade Mark
Trade Mark Infringement
UK Newspaper
USA
WEBSITE BROWSER
Word Of Mouth
Product details
- ISBN 9781138255470
- Weight: 370g
- Dimensions: 174 x 246mm
- Publication Date: 11 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
This is a book by several authors who have been brought together by their use of social media. The authors come from a diverse range of backgrounds such as business, academia, law and, of course, new media. The Editors Alex Newson and Deryck Houghton are the authors of IMPACT® , the award winning blog of law firm Freeth Cartwright LLP, Alex Newson has since moved to Shoosmiths. Justin Patten is a Solicitor and Technology Catalyst working at the law firm Human Law, he is author the law blog 'Human Law' which is part of the American Lawyer Media's highly select 'legal blog network'.
