Age Group_Uncategorized
Age Group_Uncategorized
Aronczyk
automatic-update
B01=Devon Powers
B01=Melissa Aronczyk
B09=Toby Miller
Category1=Non-Fiction
Category=CBP
Category=GTC
Category=JBCT3
Category=JBFS
Category=JHB
Category=JHBL
Category=UB
Category=UDB
Category=YPJJ
COP=United States
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_computing
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781433108679
- Weight: 500g
- Dimensions: 160 x 230mm
- Publication Date: 29 Jul 2010
- Publisher: Peter Lang Publishing Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
This edited volume seeks to redress the lack of scholarly work that takes promotion seriously as a form of social, cultural, political, and economic exchange. It unpacks the vernacular, the institutional structures, and the practices and performances that make up promotional culture in everyday life, offering diverse critical perspectives on how, as citizens, consumers, and users, we absorb, navigate, confront, and resist its influence. Contributions from both renowned scholars and emerging intellectuals make this book a timely and valuable contribution to the fields of media and communication studies, political science, cultural studies, sociology, and anthropology.
Melissa Aronczyk is Assistant Professor in the School of Journalism and Communication at Carleton University in Canada.
Devon Powers is Assistant Professor of Culture and Communication at Drexel University.
Devon Powers is Assistant Professor of Culture and Communication at Drexel University.
