A01=Gregory Matusky
A01=Steven S. Raab
Author_Gregory Matusky
Author_Steven S. Raab
basic
business franchisable
Category=KJVF
disadvantages
economy
elements
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
factors
franchise
franchising
franchisor
legalities
marketing
obligations
rewards
rise
servant
system
todays
Product details
- ISBN 9780471856177
- Weight: 567g
- Dimensions: 166 x 243mm
- Publication Date: 02 Dec 1987
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.
Steven S. Raab and Gregory Matusky are the authors of The Blueprint For Franchising A Business, published by Wiley.
