Product details
- ISBN 9781394379910
- Weight: 431g
- Dimensions: 158 x 231mm
- Publication Date: 23 Feb 2026
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Start, fund, and scale your business with expert advice from a proven entrepreneur
In Bootstrap Empire: The Definitive Guide to Building a Viral Brand From Scratch, Natalie Holloway, co-founder of the hit fitness equipment brand, Bala, delivers the ultimate guide to successfully transforming your best business idea into a thriving enterprise. The book is a start-to-finish playbook for building a brand that rises above the competition and the noise, explaining the mindset you need to develop, the mistakes you must avoid, and giving you the tools you need to succeed. You'll learn how to pitch, budget, finance, market, and hire for your new company. Holloway relies on the tried-and-tested methods she used to grow Bala from an initial $5,000 investment to a fitness juggernaut doing $30 million in annual sales. The author shares the insights she gained from building a company that caused a 5-way bidding war on the hit show Shark Tank and earned investments from Mark Cuban and Maria Sharapova.
You'll also discover:
- A comprehensive roadmap to growing your new company, including the mindset, toolkit, step-by-step guidance, and long-term strategy necessary to make your idea a reality
- Hands-on techniques for bootstrapping your business, with or without existing funding, and strategies for demolishing common obstacles to success
- Specific tips for how to conduct early-stage marketing, knowing when to start hiring, how to pitch effectively, and how to take advantage of momentum
Perfect for aspiring entrepreneurs and founders, Bootstrap Empire is a must-read guide for everyone interested in finding the most effective and efficient way to entrepreneurial success.
Natalie Holloway is the CEO and Co-founder of Bala, a fitness brand that has become a leading case study for how to bootstrap a successful company. Holloway worked to grow Bala from a back-of-the-napkin idea to an organization that has well surpassed $100M in revenue.
