A01=Sara Byala
Africa
Age Group_Uncategorized
Age Group_Uncategorized
American business
Author_Sara Byala
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Category1=Non-Fiction
Category=KCM
Category=KJK
Category=KJZ
coca cola
coke
COP=United Kingdom
Delivery_Delivery within 10-20 working days
development
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
marketing
PA=Available
Price_€20 to €50
PS=Active
softlaunch
Product details
- ISBN 9781787389359
- Dimensions: 138 x 216mm
- Publication Date: 13 Jul 2023
- Publisher: C Hurst & Co Publishers Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Travel to virtually any African country and you are likely to find a Coca-Cola, often a cold one at that. 'Bottled' asks how this carbonated drink became ubiquitous across the continent, and what this reveals about the realities of globalisation, development and capitalism. 'Bottled' is the first assessment of the social, commercial and environmental impact of one of the planet's biggest brands and largest corporations, in Africa. Sara Byala charts the company's century-long involvement in everything from recycling and education to the anti-apartheid struggle, showing that Africans have harnessed Coca-Cola in varied expressions of modernity and self-determination: this is not a story of American capitalism running amok, but rather of a company becoming African, bending to consumer power in ways big and small. In late capitalism, everyone's fates are bound together. A beverage in Atlanta and a beverage in Johannesburg pull us all towards the same end narrative. This story matters for more than just the local reasons, enhancing our understanding of our globalised, integrated world. Drawing on fieldwork and research in company archives, Byala asks a question for our time: does Coca-Cola's generative work offset the human and planetary costs associated with its growth in the twenty-first century?
Sara Byala PhD (Harvard) is Senior Lecturer in Critical Writing, University of Pennsylvania. South African by birth, Byala has also lectured on African history in Penn’s History department, Wharton School, and Lauder Institute. She is the author of 'A Place That Matters Yet: John Gubbins’s MuseumAfrica in the Postcolonial World.'
