Product details
- ISBN 9781032768373
- Dimensions: 156 x 234mm
- Publication Date: 28 Aug 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The subjects or beneficiaries of social work that organizations undertake are usually people or communities that are at the ‘bottom of the pyramid’. This book looks at social action programmes and strategies targeted to help the ‘bottomliers’ or the most vulnerable groups in society.
This book focuses on people such as the sick, the poor, the physically challenged, and the old; and explores the intent and strategy of social organizations—charitable, social business, corporate social action programmes and civil society organisations—to help the marginalised and address challenges they face. These organisations must balance the commercial and charitable aspects of business while operating and implementing programmes that service those in need. The book includes detailed case studies on organizations from divergent fields and analyses how they design and implement effective social action strategies.
This book will be of use to CSR managers, academicians and students of sustainable development, business, management and marketing, corporate governance, corporate social responsibility and business ethics, sociology and social work. It will also be of interest to social policy makers and civil society organizations.
C. Gopalkrishnan retired as Director General (Officiating) of the Pandit Deendayal Petroleum University, Gandhinagar, India (PDPU) (now called the Energy University). Before this, he was Director General at the Gujarat Energy and Management Institute (GERMI), the parent institution of PDPU. Prior to joining PDPU, he was Professor of Strategic Management and Director, Institute of Management at Nirma University, Ahmedabad, India. He has been a visiting professor at the Indian Institute of Management, Ahmedabad (IIMA), Mudra Institute of Communication, Ahmedabad (MICA), Institute of Rural Management, Anand (IRMA) and at several other institutions of higher learning. His publications in include, Trade Unionism and Industrial Development, Creating Wealth through Strategic HR (co-editor), Partners in Success: Strategic HR and Entrepreneurship and The Entrepreneur’s Choice: Cases on Family Business in India. He is currently the Honorary Academic Advisor to Eduprogress & Research (P) Limited, Ahmedabad, India.
