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Brain Bugs
A01=Dean Buonomano
Author_Dean Buonomano
Category1=Non-Fiction
Category=NL-PD
Category=NL-PS
Category=NL-VS
Category=PDZ
Category=PSAN
Category=VSP
COP=United States
Discount=15
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_self-help
Format=BC
Format_Paperback
HMM=211
IMPN=WW Norton & Co
ISBN13=9780393342222
Language_English
PA=Available
PD=20120806
POP=New York
Price_€20 to €50
PS=Active
PUB=WW Norton & Co
SMM=25
Subject=Biology- Life Sciences
Subject=Science: General Issues
Subject=Self-help & Personal Development
WG=298
WMM=142
Product details
- ISBN 9780393342222
- Format: Paperback
- Weight: 330g
- Dimensions: 142 x 211 x 25mm
- Publication Date: 28 Sep 2012
- Publisher: WW Norton & Co
- Publication City/Country: New York, US
- Product Form: Paperback
- Language: English
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The human brain may be the best piece of technology ever created, but it’s far from perfect. Drawing on colorful examples and surprising research, neuroscientist Dean Buonomano exposes the blind spots and weaknesses that beset our brains and lead us to make misguided personal, professional, and financial decisions. Whether explaining why we are susceptible to advertisements or demonstrating how false memories are formed, Brain Bugs not only explains the brain’s inherent flaws but also gives us the tools to counteract them.
Dean Buonomano is a professor of neurobiology and psychology at UCLA and a leading theorist on the neuroscience of time. His previous book, Brain Bugs: How the Brain’s Flaws Shape Our Lives, was a Wall Street Journal bestseller.
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