A01=Hanne Elliot Fonss Nielsen
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Advertising History
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Arctic Continent
Arctic History
Arctic Studies
Arctic Tourism
Author_Hanne Elliot Fonss Nielsen
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B01=Aude Laferrière
B01=Pierre Manen
B01=Rémi Digonnet
Category1=Non-Fiction
Category=HBJQ
Category=JBCT
Category=JFD
Category=KJSA
Category=NHQ
Commercial History
COP=United States
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eq_business-finance-law
eq_history
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eq_nobargain
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Extreme Expedition
History
Language_English
Marketing
Marketing Studies
Media Industry
PA=Available
Polar History
Polar Studies
Polar Tourism
Price_€50 to €100
PS=Active
Seal Hunting
Sealer
softlaunch
Whale Hunting
Whaler
Whaling
World History
Product details
- ISBN 9781496221216
- Dimensions: 152 x 229mm
- Publication Date: 01 Dec 2023
- Publisher: University of Nebraska Press
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavors. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place.
By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot FØnss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
By contextualizing and analyzing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Hanne Elliot FØnss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South.
Hanne Elliot FØnss Nielsen is a senior lecturer in Antarctic law and governance at the Institute for Marine and Antarctic Studies at the University of Tasmania. In addition to her Antarctic research, she has spent five seasons working in Antarctica as a polar tourism guide.
