Brand Command

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A01=Alex Marland
Author_Alex Marland
Category=JBCT
Category=JPH
Category=JPL
Category=JPQB
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics

Product details

  • ISBN 9780774832045
  • Weight: 770g
  • Dimensions: 152 x 229mm
  • Publication Date: 15 Feb 2017
  • Publisher: University of British Columbia Press
  • Publication City/Country: CA
  • Product Form: Paperback
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Alex Marland is a leading researcher of political communication and marketing in Canada and an associate professor of political science and an associate dean of arts at Memorial University of Newfoundland. He has worked in the communications division of a federal government department, held a public opinion analysis position with a major polling firm, and been employed as a research manager with public relations and advertising agencies. He later held director of communications positions with several departments in the Government of Newfoundland and Labrador public service. He is the co-editor of the UBC Press series "Communication, Strategy, and Politics" (with Thierry Giasson) and was the lead editor of Political Marketing in Canada (2012) and Political Communication in Canada: Meet the Press and Tweet the Rest (2014), and of the open access project Canadian Election Analysis 2015: Communication, Strategy, and Democracy (2015).

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