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Brand Desire

Kevin Perlmutter
€41.99
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A01=Kevin Perlmutter
aligning brand with emotional drivers
Artificial Intelligence
AT&T Performing Arts Center branding
Author_Kevin Perlmutter
Behavioral Marketing
behavioral science for business growth
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Behavioural Marketing
Ben & Jerry's brand strategy
Blue Ridge branding
Bose brand experience
Brand Alignment
Brand Benefits
brand desire
brand differentiation strategy
brand equity protection
Brand Experiences
Brand Expression
brand governance frameworks
brand growth through customer empathy
Brand Leadership
Brand Marketing
brand positioning with emotional insight
Brand Strategy
brand strategy expert Kevin Perlmutter
brand strategy models for leaders
Branding
building trust through emotional insight
C-suite branding toolkit
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competitive advantage through emotional branding
customer connection frameworks
customer loyalty through emotional connection
customer-focused brand execution
Cutco brand storytelling
data-driven performance metrics
data-led brand strategy
emotional brand strategy
emotional connection for measurable results
emotional drivers in marketing
emotional intelligence for business leaders
emotional intelligence in branding
emotional marketing best practices
emotional ROI in marketing
emotionally intelligent brands
emotionally intelligent customer engagement
emotionally led decision-making
emotionally resonant brand storytelling
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
how to connect emotionally with customers
Kogan Page
Lemonade Insurance emotional branding
long-term brand loyalty
measuring brand impact
Rise brand strategy
Scratch Event DJs marketing
senior executive brand strategy
ServiceByte brand example
strategic brand playbook
Sundless brand case study
sustainable brand growth
Trader Joe's brand loyalty
Zappos customer connection

Product details

  • ISBN 9781398621046
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Jul 2025
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

How can brands attract and retain customers more effectively by understanding people's emotional motivations?

Brand Desire is a strategic playbook for business leaders, branding professionals and students who want proven techniques to achieve measurable results through emotionally intelligent decision-making. Written by pioneering brand strategist Kevin Perlmutter, this modern-day approach combines behavioral science, data-led customer insight and practical frameworks to help you develop brand strategies, marketing and experiences that outperform traditional approaches.

This book draws on interviews and behind-the-scenes details from diverse organizations, including AT&T Performing Arts Center, Sundless, Rise, Scratch Event DJs, ServiceByte and Blue Ridge. Brand Desire also features evidence-backed tactics from emotionally intelligent brands such as Lemonade Insurance, Trader Joe's, Zappos, Cutco, Bose and Ben & Jerry's that create strong customer connections and unlock sustainable growth.

You will learn how to:

- Align brand strategy with emotional drivers that influence buying decisions
- Apply behavioral science to strengthen brand positioning and differentiation
- Ensure consistent and customer-focused execution through the Limbic Sparks model
- Provides insights from neuroscientists, analysts and leaders at brands such as Gartner, Google and PepsiCo

With real-world examples, actionable tools and introducing a groundbreaking strategic model, Brand Desire equips you to earn brand loyalty, increase brand equity and deliver growth in an evolving market.

Themes include: brand strategy, emotional intelligence, behavioral science, consumer behavior, leadership in marketing
About Kevin Perlmutter
Kevin Perlmutter is Chief Strategist and Founder of Limbic Brand Evolution, a brand strategy consultancy which puts emotional insight at the center of how brands attract and retain customers. Based near New York City, NY he works with business and brand leaders to create stronger connections between their brand and the people they want to reach. Throughout Kevin's 30+ year career, including his time as Senior Director of Brand Strategy at Interbrand, he's worked with dozens of top global and regional brands in various roles and has consistently guided the development of more effective methods for brand evolution and engagement.

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