Product details
- ISBN 9781917391283
- Dimensions: 138 x 216mm
- Publication Date: 15 May 2025
- Publisher: LID Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Today’s consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices.
This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
Bob Sheard is the co-founder of FreshBritain, which for the past 20 years has designed over 200 global brands.
