A01=Alissa Quart
Author_Alissa Quart
branding
brandsplaining
breakthrough advertising
business books
Category=JBCT3
Category=JBFV
Category=JBSP2
Category=KJS
consumerology
creativity inc
culture
daniel kahneman
economics
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethics and morality
ethics of life
fear inc
joel bakan
kids story books
marketing
one world
politics
pop culture
principles of marketing
raising boys in the 21st century
steve biddulph
steve jobs
teen
the brand gap
the end of the world is flat
the ethical slu
the story of steve
thinking fast and slow
Product details
- ISBN 9780099458067
- Weight: 235g
- Dimensions: 129 x 198mm
- Publication Date: 01 May 2003
- Publisher: Cornerstone
- Publication City/Country: GB
- Product Form: Paperback
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Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money. Alissa Quart takes the reader into the disturbing world of teen marketing, showing how they are taught to market to each other and where adults build careers out of insinuating their way into 'friendships' with teens in order to monitor what they wear, eat, listen to and talk about with each other. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool. These kids prove it isn't necessary to give in to branding, but it is a drop in the water when an entire generation is being raised to consume.
Alissa Quart grew up in the UK and used to write a column for the Independent. Although she now lives in the US, she still writes arts features and opinion pieces for them regularly.
