A01=Katja Wenger
A01=Marco Spies
Advertising
Author_Katja Wenger
Author_Marco Spies
Category=KJSA
Category=KJSC
Commerical Design
Digital
Digital Art
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780500023709
- Weight: 1480g
- Dimensions: 200 x 265mm
- Publication Date: 01 Oct 2020
- Publisher: Thames & Hudson Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the marketplace. Packed with real-world examples from brands like Google, Amazon and Lego, as well as plenty of case studies, this book incorporates a wealth of design theory and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible to leave room for creativity.
Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.
