100 women book
2019
A01=Bloem Ingeborg
A01=Ingeborg Bloem
A01=Klaus Kempenaars
activism
activist
Age Group_Uncategorized
Age Group_Uncategorized
Author_Bloem Ingeborg
Author_Ingeborg Bloem
Author_Klaus Kempenaars
automatic-update
book
books
brand campaigns
branding in activism
Category1=Non-Fiction
Category=AK
COP=Netherlands
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
extinction rebellion
fashion books
fashion design
fashion history
feminism
greenpeace
Language_English
making signs
march
ngo protest
ngos
PA=Available
Price_€20 to €50
protest signs
protesting
PS=Active
signs
softlaunch
tamsin blanchard
women's march
Product details
- ISBN 9789063695415
- Dimensions: 180 x 270mm
- Publication Date: 07 Oct 2019
- Publisher: BIS Publishers B.V.
- Publication City/Country: NL
- Product Form: Paperback
- Language: English
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Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.
Klaus Kempenaars is one of the founders of xSITE. Specializing in branding, Klaus can build on a long collaboration with internatioanl companies. Ingeborg Bloem is one of the founders of xSITE. She is a cross-media designer/Art Director with broad experience in the development of brand and communication projects.
