A01=Peter Bjelskou
Age Group_Uncategorized
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and Literature
Author_Peter Bjelskou
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Branding
Bravo TV
Camp
Category1=Non-Fiction
Category=APT
Category=ATJ
Category=JBCT2
Category=JBSF1
Category=JFDT
Category=JFSJ1
Consumerism
COP=United States
Critical Media Studies
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Film
Language_English
Media and Society
PA=Available
Popular Culture
Price_€20 to €50
Product placement
PS=Active
Real Housewives
Reality television
softlaunch
Television
TV history
Product details
- ISBN 9781498507387
- Weight: 218g
- Dimensions: 151 x 229mm
- Publication Date: 02 Jun 2016
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Branded Women in U.S. Television examines how The Real Housewives of New York City, Martha Stewart, and other female entrepreneurs create branded televised versions of the iconic U.S. housewife. Using their television presence to establish and promote their own product lines, including jewelry, cookware, clothing, and skincare, they become the primary physical representations of these brands. While their businesses are serious and seriously lucrative, especially reality television enables a certain representational flexibility that allows participants to create campy and sometimes tongue-in-cheek personas. Peter Bjelskou explores their innovative branding strategies, specifically the complex relationships between their entrepreneurial endeavors and their physical bodies, attires, tastes, and personal histories. Generally these branded women speak volumes about their contemporaneous political environments, and this book illustrates how they, and many other women in U.S. television history, are indicative of larger societal trends and structures.
Peter Bjelskou teaches American history, politics, and cultural studies at the University of Copenhagen.
