A23=Melissa Aronczyk
A32=Andrea Paz Cerda Pereira
A32=Andrew Ginger
A32=Brett Levinson
A32=César Jiménez-Martínez
A32=Dunja Fehimovic
A32=Melissa Aronczyk
A32=Paula Gómez Carrillo
Advertising
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Dunja Fehimovic
B01=Rebecca Ogden
Branding
Category1=Non-Fiction
Category=GTC
Category=JBCC
Category=JBCT
Category=JFC
Category=JFD
Category=KJS
Citizenship
Communications
COP=United States
Culture
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Globalization
Governance
Identity
Language_English
Nation
Neoliberalism
PA=Available
Price_€50 to €100
PS=Active
Resistance
softlaunch
Product details
- ISBN 9781498568272
- Weight: 535g
- Dimensions: 157 x 237mm
- Publication Date: 15 Feb 2018
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today’s world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see identities deliberately (re)defined according to the principle of competition and strategically (re)oriented towards the market. Through context-sensitive case studies that foreground a specific, under examined set of practices and concepts, this volume draws particular attention not only to the reconfigurations of citizenship, identity, and culture according to an insidious logic of market competitiveness, but also to the ways in which different actors resist, survive, and even thrive in such a context. In so doing, it illuminates the ambivalent relationships between the local, national, and global; the individual and collective; the public and private; and the economic, political, and cultural landscapes that characterize contemporary Latin America and the wider world.
Rebecca Ogden is lecturer in Latin American studies at the University of Kent.
Dunja Fehimovic is lecturer in Spanish and Portuguese at Newcastle University.
