Brand Estonia
Branding
Category=GTC
Category=GTM
Category=JBCT
Category=JP
Category=KJS
Category=NH
Cee Country
Cee Region
Commercial Nationalism
cultural transformation
Eastern Europe
EE
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
HNTO
identity politics
Marketing Ideology
Marketizing National Identities
Nadia Kaneva
Nation Brand Index
Nation Branding
Nation Branding Campaign
Nation Branding Discourse
nation branding in Eastern Europe
Nation Branding Initiatives
Nation Branding Project
National Brand Identity
National Identity
national image management
Open Society Institute
People's Palace
People’s Palace
Polish Chamber
political communication
Popular Geopolitics
Post-Communist
post-Soviet studies
propaganda analysis
Public Private Partnerships
Shock Therapy
UN
Young Man
Product details
- ISBN 9780415882750
- Weight: 650g
- Dimensions: 152 x 229mm
- Publication Date: 19 Sep 2011
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.
