Brewing a Boycott
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€31.99
A01=Allyson P. Brantley
Activism and corporate social responsibility
Author_Allyson P. Brantley
Boycotts and consumer activism
Brewing industry
Category=JPVC
Category=JPWG
Category=KNX
Category=NHK
Chicanao movement in the Southwest
Coalition-building and alliances
Colorado
Coors Beer
Coors Family
David (Dave) Sickler
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
Gay and lesbian activism
Harvey Milk
Howard Wallace
Labor organizing and the brewing industry
Los Angeles
Morris Kight
Opposition to the New Right
Rank-and-file Teamsters
San Francisco
The New Right and conservative activism
United Brewery Workers
Product details
- ISBN 9781469661032
- Weight: 425g
- Dimensions: 195 x 231mm
- Publication Date: 10 May 2021
- Publisher: The University of North Carolina Press
- Publication City/Country: US
- Product Form: Paperback
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In the late twentieth century, nothing united union members, progressive students, Black and Chicano activists, Native Americans, feminists, and members of the LGBTQ community quite as well as Coors beer. They came together not in praise of the ice cold beverage but rather to fight a common enemy: the Colorado-based Coors Brewing Company. Wielding the consumer boycott as their weapon of choice, activists targeted Coors for allegations of antiunionism, discrimination, and conservative political ties. Over decades of organizing and coalition-building from the 1950s to the 1990s, anti-Coors activists molded the boycott into a powerful means of political protest.
In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
In this first narrative history of one of the longest boycott campaigns in U.S. history, Allyson P. Brantley draws from a broad archive as well as oral history interviews with long-time boycotters to offer a compelling, grassroots view of anti-corporate organizing and the unlikely coalitions that formed in opposition to the iconic Rocky Mountain brew. The story highlights the vibrancy of activism in the final decades of the twentieth century and the enduring legacy of that organizing for communities, consumer activists, and corporations today.
Allyson P. Brantley is assistant professor of history and Director of Honors & Interdisciplinary Initiatives at the University of La Verne.
