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Brick & Mortar Shopping in the 21st Century

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approach
Approach Avoidance Behaviors
Atm Machine
behavior
behavioral research methods
Brand Alliance
Brand Extension
Brand Scapes
Category=JM
Consensus Information
Consumer Complaint Behavior
consumer decision theory
Consumer Shopping Behavior
discrimination
environment
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Galleria Mall
IBM Computer
IBM Model
IBM Personal Computer
in-store cognition measurement
In-store Stimuli
Information Integration Theory
Interactive Cartoons
Male Shopping Behavior
marketplace
Marketplace Discrimination
multi-channel marketing
Pe Rc
proling
psychological retail behavior research
racial
Racial Proling
Reference Group
retail
retail environment analysis
RFID Tag
settings
shopper
Shopping Episode
social influence shopping
Trust Cues
Unknown Brand
Young Men

Product details

  • ISBN 9780805863949
  • Weight: 566g
  • Dimensions: 152 x 229mm
  • Publication Date: 24 Oct 2007
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?

This volume advances the field of consumer psychology by covering the e-tail vs. traditional retail discussion from a 21st Century perspective. Topics include:

  • experiential retail
  • mood and cognition effects during shopping
  • new findings relevant to retail strategy
  • methodological innovations for studying shopping
  • social identity variables that impact shopping
  • third party influences on shopping decisions
  • synergies between brick and mortar retailers and their electronic counterparts.

This volume will be of interest to both marketing professionals and graduate students in the areas of advertising, retailing, consumer behavior, marketing communications and psychology.