Broadcasting and National Imagination in Post-Communist Latvia

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A01=Janis Juzefovics
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audience response
Author_Janis Juzefovics
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Category1=Non-Fiction
Category=JBCT2
Category=JFDT
COP=United Kingdom
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eq_society-politics
Language_English
media policy
national identity
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post-communist Latvia
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public television
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Product details

  • ISBN 9781783206919
  • Weight: 290g
  • Dimensions: 178 x 229mm
  • Publication Date: 15 Jun 2017
  • Publisher: Intellect
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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This book uses the case study of public television in post-communist Latvia to explore the question of how audiences respond to TV offerings, and how their choices can be seen as an act of agency. Jānis Juzefovičs builds his book around Albert O. Hirschman’s classic concepts of exit, voice and loyalty – the options available to a person within any system. He uses Hirschman’s ideas, along with tools from social constructionism, to assess how the publics of both the Latvian-speaking majority and the large Russian-speaking minority have responded to the role of public television in the nation-building efforts of the new Latvian state. Along the way, he develops our understanding of public broadcasting more generally, and the way it can be used to define a national 'we'.

Jānis Juzefovičs is a research fellow at the Institute of Social Studies, University of Tartu, Estonia.

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