Brutal Campaign

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1988
1988 presidential election
20th century US History
A01=Robert L. Fleegler
Al Gore
American politics
Author_Robert L. Fleegler
Bill Clinton
Category=JPA
Category=JPHF
Category=NHK
Dan Quayle
decline of liberalism
Dick Gephardt
Donald Trump
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Gary Hart
George H. W. Bush
history of Democratic Party
history of Republican Party
Jesse Jackson
Joe Biden
Michael Dukakis
Pledge of Allegiance
race in American politics
religious right
rise of conservatism
Ronald Reagan
US presidential elections
Willie Horton

Product details

  • ISBN 9781469673363
  • Weight: 272g
  • Dimensions: 155 x 233mm
  • Publication Date: 11 Apr 2023
  • Publisher: The University of North Carolina Press
  • Publication City/Country: US
  • Product Form: Hardback
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At 8:00 p.m. eastern standard time on election night 1988, NBC news anchor Tom Brokaw informed the country that they would soon know more about the outcome of "one of the longest, bloodiest presidential campaigns that anyone can remember." It was a landslide victory for George H. W. Bush over Michael Dukakis, and yet Bush would serve only one term, forever overshadowed in history by the man who made him vice president, by the man who defeated him, and even by his own son. The 1988 presidential race quickly receded into history, but it was marked by the beginning of the modern political sex scandals, the first major African American presidential debate, the growing power of the religious right, and other key trends that came to define the elections that followed. Bush's campaign tactics clearly illustrated the strategies and issues that allowed Republicans to control the White House for most of the 1970s and 1980s, and the election set the stage for the national political advent of both Joe Biden and Donald Trump.

Robert Fleegler's narrative history of the 1988 election draws from untapped archival sources and revealing oral history interviews to uncover just how consequential this moment was for American politics. Identifying the seeds of political issues to come, Fleegler delivers an engaging review of an election that set a template for the political dynamics that define our lives to this day.
Robert Fleegler is associate professor of history at the University of Mississippi.

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