Building as Screen

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A01=Dave Colangelo
accelerated rituals
architectural screen technologies in cities
Author_Dave Colangelo
Category=JBCT
Category=NH
collective conversations
data visualisation methods
digital public art
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
expanded cinema theory
installation art
interactive architecture
large-scale projection
massive media
media architecture
media faA?ades analysis
monumentality
new museum and exhibition spaces
public art
public data visualisation
public screen practice
public space
spatial montage
tactical media
temporary intensities
urban media studies

Product details

  • ISBN 9781041187363
  • Weight: 360g
  • Dimensions: 156 x 234mm
  • Publication Date: 01 Dec 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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The Building as Screen: A History, Theory, and Practice of Massive Media describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural façades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not only because of the size and subsequent visibility of this phenomenon but also for its characteristic networks and interactive screen and cinema-like qualities. Examples include the programmable lighting of the Empire State Building and the interactive projections of Montreal's Quartier des spectacles, as well as a number of works created by the author himself. This book argues that massive media enables and necessitates the development of new practices of expanded cinema, public data visualization, and installation art and curation that blend the logics of urban space, monumentality, and the public sphere with the aesthetics and affordances of digital information and the moving image.

Dave Colangelo is Professor of Digital Experience Design in the School of Design at George Brown College, Director, North America, of the Media Architecture Institute, and Co-Founder of Public Visualization Studio.

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