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Building B2B Relationships

Ryan O'Sullivan
€109.99
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A01=Ryan O'Sullivan
Account-based marketing
Account-based selling
Author_Ryan O'Sullivan
B2B customer experience
Category=KJMV7
Category=KJS
Client relationships
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Executive Engagement
Key account management
Relationship management
Strategic accounts
Strategic selling

Product details

  • ISBN 9781398615441
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Dec 2024
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

With more people involved in B2B buying decisions and key accounts becoming more complex than ever, it's imperative to have clear visibility into who the decision makers are and a strategy for how you will engage with them.

Building B2B Relationships presents a step-by-step guide to identifying, mapping and developing key stakeholder relationships, helping you to win more and win faster.

Providing a flexible methodology that can sit alongside whatever sales process you have in place, this book supports your end-to-end relationship management effort, whether it's helping you win more large complex deals, making new or important engagements a success or putting a framework in place to support the growth of your largest and most strategic accounts. By mapping, monitoring and measuring your relationships with all relevant stakeholders, you'll be able to better utilize each one. With real-world examples from major global organizations, learn how you can leverage your B2B relationships to maximize outcomes for all parties.
About Ryan O'Sullivan
Dr Ryan O'Sullivan is a senior executive, board member, business adviser, university lecturer and author. He has spent his career perfecting and then evangelizing a 'relationship first' approach to growing revenue. Based near Nice, France he currently works for relationship mapping company Introhive where he advises clients such as PwC, Deloitte and KPMG on how they can better utilize their firmwide relationships to improve business performance. Prior to this, he spent 8 years at Infosys, applying the same relationship mapping methodology to improve the win rate of strategic deals and to better manage key accounts.

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