A01=Zoe Clapp
Author_Zoe Clapp
board-level marketing strategy
Brand Culture and Community
brand director toolkit
brand equity frameworks
brand governance
brand strategy
brand strategy for senior leaders
building culturally relevant brands
C-suite executives
Category=KJS
Category=KJSC
CMO brand strategy
community co-creation strategy
community marketing strategy
community-driven brands
community-led brand growth
cultural relevance in marketing
culture-first marketing
data-led brand decisions
drive long-term growth
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
European brand governance
forthcoming
future of brand building
global brand leadership
how to balance brand and performance
improve brand ROI
Kogan Page
long-term brand value
management guide
marketing consultants
marketing leadership
marketing leadership for CMOs
marketing ROI measurement
performance marketing vs brand building
professional marketing book
protect brand equity
senior marketing decision-makers
senior professionals
strategic brand models
UK brand strategy
Zoe Clapp
Product details
- ISBN 9781398629684
- Dimensions: 156 x 234mm
- Publication Date: 03 Nov 2026
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Deliver cultural relevance and commercial results by aligning proven brand strategy with community-led growth.
The world's most influential brands don't follow culture - they create it. This book shows how the world's most influential brands drive cultural relevance and commercial performance simultaneously, by treating community as co-creator, not audience.
Written for CMOs, brand directors and senior marketing decision-makers, this book draws on strategic models, data-led thinking and expert interviews to demonstrate how leadership teams can build brands that remain relevant, differentiated and commercially effective. Through real-world examples and exclusive interviews with senior leaders at YouTube, Palace Skateboards, British Vogue, Chanel, Nike, Porsche, MTV and Bandit Running, brand strategist and creative consultant Zoe Clapp how to transform brands into cultural institutions with lasting commercial impact.
Written for CMOs, brand directors, and marketing leaders navigating complexity at scale, this book provides a strategic framework for aligning brand vision with community-led growth. You'll discover how to:
You will learn how to:
- Apply strategic models that balance brand equity and performance ROI
- Structure authentic partnerships that drive cultural credibility and commercial returns
- Balance creative risk-taking with governance in multi-stakeholder ecosystems
- Design brand experiences that deliver long-term value, not short-term noise
- Make informed leadership decisions that position your brand as a cultural force
This book equips senior leaders to move beyond tactical marketing debates and deliver brand strategies that shape culture, support growth and stand up to board-level scrutiny.
Themes include: brand strategy, community co-creation, cultural relevance, marketing leadership, brand governance, long-term brand value
Zoe Clapp has led some of the most culturally influential brands in the world, most recently as Global Marketing Director for YouTube, working on products and promotion for YouTube Shorts, Generative AI and YouTube Artists. She also founded YouTube's Creative Studio as Managing Director, and was YouTube UK CMO, advising and working with partners including Buckingham Palace, Glastonbury, British Vogue and The Earthshot Prize. Zoe Clapp is based in London, UK.
