Building Moonshots

Regular price €31.99
A01=Tamara Carleton
A01=William Cockayne
Age Group_Uncategorized
Age Group_Uncategorized
Author_Tamara Carleton
Author_William Cockayne
automatic-update
big ideas
Category1=Non-Fiction
Category=KJMP
company moonshots
COP=United States
Delivery_Delivery within 10-20 working days
designing a moonshot
developing moonshots
enabling innovation
encouraging innovation
eq_business-finance-law
eq_isMigrated=2
eq_non-fiction
innovation
innovation leadership
innovation strategy
Language_English
PA=Available
Price_€20 to €50
Product development
PS=Active
revolutionary ideas
revolutionary innovations
softlaunch

Product details

  • ISBN 9781394176588
  • Weight: 544g
  • Dimensions: 163 x 234mm
  • Publication Date: 01 May 2023
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
  • Language: English
Delivery/Collection within 10-20 working days

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Solve the world’s biggest problems and create a better future

In Building Moonshots: 50+ Ways to To Turn Radical Ideas Into Reality, a team of expert innovation strategists delivers an exciting and insightful collection of strategies, techniques, and frameworks for scaling your next big, audacious idea into a concrete product or service.

Each proven and tested strategy contained in the book has been categorized to make it easy to find and implement when you need it most. You’ll learn how and where to start, when to bet big, how to invest, when to play the long game, what to communicate, and much more. You’ll also find:

  • Ways to go beyond white papers and vision statements to a place where your ideas become a tangible reality
  • Strategies for creating a better future by transforming seemingly impossible ideas into concrete products
  • Methods for bringing to life radical and innovative solutions to the world’s greatest challenges

Destined to become the seminal, go-to source for visionaries, gamechangers, and leaders imagining the apparently impossible and determined to achieve it, Building Moonshots is a can’t-miss book for entrepreneurs, founders, product development heads, and other business leaders.

TAMARA CARLETON, PHD, is an international expert in radical innovation. She is the CEO of Innovation Leadership Group, teaches at several top-ranked business schools and technical universities around the world, and is the creator of practical tools that help teams innovate, like the Playbook for Strategic Foresight and Innovation.

WILLIAM COCKAYNE, PHD, is a techno-optimistic leader with a passion for transforming science fiction into reality. For twenty years, he taught students at Stanford University how teams imagine, invent, and ship the future. He is an expert in converting blue-sky thinking into brass tacks.