A01=Richard Walter
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Author_Richard Walter
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Automobiles
Automotive
Automotive Technology
Buses
Category1=Non-Fiction
Category=WGCF
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Engineering & Technology
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Format=BC
Format_Paperback
Language_English
PA=Available
Price_€10 to €20
PS=Active
Road & Transport
softlaunch
Transport
Product details
- ISBN 9781445691916
- Format: Paperback
- Weight: 310g
- Dimensions: 165 x 234mm
- Publication Date: 15 Nov 2019
- Publisher: Amberley Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Advertising on public transport in the UK has been common practice since the early days of the horse-drawn bus. Vehicle sides were a good means of advertisers’ products being seen across cities and towns and brought in additional income to operators. The traditional side and rear ads became more ambitious over the years - not just featuring commercial products but bus company promotional material too.
In the 1960s the use of all-over advertising buses became popular. Traditionally these were hand-painted with incredible detail and many are now considered to be mini works of art. In more recent years, painting by hand has been replaced by wrapped vinyls and some campaigns last only a matter of weeks. There have also been experiments with illuminated and digital scrolling messages.
In this colourful photographic journey, Richard Walter provides a glimpse of some of the most memorable all-over adverts in Edinburgh, London and a variety of other locations throughout the UK and Ireland, featuring some of the more bizarre examples that maybe seemed like a good idea at the time.
Edinburgh-born Richard Walter has been a contributor of bus-related photos and articles to a range of transport books and magazines over the last 40 years, as well as being involved with other publications and publicity for the industry. He is a freelance journalist for Coach and Bus Week.
