Business Cases That Get Results
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€16.99
A01=Carrie Marshall
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Author_Carrie Marshall
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business writing
Category1=Non-Fiction
Category=CBW
Category=KJC
Category=KJP
communication
COP=United Kingdom
Delivery_Delivery within 10-20 working days
editing
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eq_business-finance-law
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Language_English
PA=Available
presentation
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781780174556
- Dimensions: 129 x 198mm
- Publication Date: 31 Jan 2019
- Publisher: BCS Learning & Development Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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A persuasive, well-written business case can win over the decision makers in your organisation and get you the all important approval you need for your business idea.
In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Carrie Marshall is an author and freelance journalist, columnist, copywriter and scriptwriter. She writes features, news and tutorials about technology and has been published in many industry magazines including 'PC Plus', 'Digital Home' and 'What Laptop'. Since 2003, Carrie has also regularly spoken on technology and social media on BBC radio.
