A01=Jonathan Groucutt
Author_Jonathan Groucutt
business
Category=K
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
management
science and technology
success
Product details
- ISBN 9780230506459
- Weight: 740g
- Dimensions: 154 x 232mm
- Publication Date: 20 Aug 2008
- Publisher: Bloomsbury Publishing PLC
- Publication City/Country: GB
- Product Form: Paperback
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This is a practical guide for those studying business and management-related subjects at undergraduate level. Written in an engaging and clear style, the book helps students prepare effectively for assignments, presentations, examinations and dissertations, encompassing both business studies and the real workings of business.
JONATHAN GROUCUTT is Principal Lecturer in Strategy and Marketing at the Business School, Oxford Brookes University, UK. As well as teaching undergraduate, postgraduate and post experience students, he has been involved in module and programme development, both domestically and internationally and has extensive experience of teaching international students. He has written over forty business-related articles and is author of five business academic books, including Foundations of Marketing (Palgrave Macmillan, 2005).
