Product details
- ISBN 9780415837651
- Weight: 1120g
- Dimensions: 189 x 246mm
- Publication Date: 19 Aug 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.
This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas.
Replete with illuminating case studies, and benefitting from features such as activities, review questions and further reading, Business Economics introduces the theory and practice of economics for non-specialist students new to the topic.
Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).
