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Business Economics and Managerial Decision Making

Trefor Jones
€69.99
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business
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core
decision
decisions
diagrams
economics
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essential
firm
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implications
introduction
introductory
jones
major
managerial
microeconomics
practical
principles
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theory
trefor

Product details

  • ISBN 9780471486749
  • Weight: 1106g
  • Dimensions: 188 x 239mm
  • Publication Date: 26 Apr 2004
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description

Business Economics and Managerial Decision Making is an essential introduction to business economics. A core textbook for students with a grounding in introductory microeconomics, it examines the nature and structure of the firm, and explores the economic principles underlying major business decisions. This accessible text avoids overly mathematical analysis, using diagrams, graphs and tables to explain economic theory.

Trefor Jones draws upon current research and real-world examples from around the globe to illustrate the practical implications of economic theory for the business of the firm. In addition, a major chapter-length case study of a single enterprise (Stagecoach plc) provides an integrative real-world analysis of the core concepts and major theories developed throughout the book.

Extending the approach traditionally taken by business economics texts, Trefor Jones introduces material on the boundaries of the firm, including its growth and development, diversification and mergers.
About Trefor Jones
Trefor Jones currently teaches economics at the School of Management at UMIST. He has significant experience of teaching at undergraduate and postgraduate levels both in economics and business/management environments.

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