Business Experimentation
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€129.99
A01=Jules Goddard
A01=Rob James
Age Group_Uncategorized
Age Group_Uncategorized
agile
Author_Jules Goddard
Author_Rob James
automatic-update
business experiment
Category1=Non-Fiction
Category=KJC
Category=KJD
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital transformation
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
innovation
Language_English
organization development
organizational change
PA=Available
performance improvement
Price_€50 to €100
problem solving
PS=Active
softlaunch
strategic innovation
testing business ideas
Product details
- ISBN 9781398601703
- Weight: 660g
- Dimensions: 162 x 240mm
- Publication Date: 03 Sep 2021
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Business experimentation can not only create measurable value for organizations, it can provide the inspiration to break with the habits of the past by dealing with challenges and exploiting opportunities.
This book is a step-by-step, practical guide to the six-stage business experiment process, from understanding the problem or opportunity to creating a hypothesis, planning the experiment and analysing the findings. It explores the top design criteria for successful and impactful business experiments and includes valuable case studies covering problem solving, performance improvement and strategic innovation. To support the process, Business Experimentation also includes downloadable, editable templates, worksheets and activities for use in ideation and planning sessions.
This business experiment methodology can be used to support a one-off initiative or to underpin desired behaviours as part of a wider organizational change programme, as experimentation encourages people to be bold, take risks and seek new ways of doing things. Based on programmes the authors have run with a variety of leading organizations and with astonishing results, this practical guide provides businesses with the confidence to get started with experimentation and the tools to succeed.
Rob James established his own leadership consultancy practice in 2003 after senior roles in executive development at PwC. In this practice, and as a Programme Director at London Business School, he has worked globally across many industry sectors using experimentation to create greater value for businesses.
Dr Jules Goddard is the leading proponent and practitioner of action learning programmes at London Business School, UK. He was the first person to be appointed Gresham Professor of Commerce and now serves as a member of the Council of the Royal Institute of Philosophy.
