A01=Chris Fill
A01=Scot McKee
Author_Chris Fill
Author_Scot McKee
b2b
buying behaviour
Category=KJS
communications
crm
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
marketing
relationships
segmentation
Product details
- ISBN 9781906884550
- Dimensions: 189 x 246mm
- Publication Date: 01 Oct 2011
- Publisher: Goodfellow Publishers Limited
- Publication City/Country: GB
- Product Form: Paperback
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Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations.
