Home » Business Modeling for Life Science and Biotech Companies
Product Image

Business Modeling for Life Science and Biotech Companies

Alberto Onetti | Antonella Zucchella
€198.40
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Alberto Onetti
A01=Antonella Zucchella
activity
Activity Matrix
Author_Alberto Onetti
Author_Antonella Zucchella
biotechnology entrepreneurship
Business Model
Business Model Concept
Business Model Decision
Business Model Design
CA4P
capital
Capital Effi Ciency
Cardio Metabolic Diseases
Category=KJC
Category=KND
ciency
combretastatinA4 Phosphate
Company's Business Model
Company's Core Competencies
Company's IP
Company's Stock Valuation
Company’s Core Competencies
Company’s IP
Company’s Stock Valuation
completion
concept
Demonstrating Drug Effi
Early Clinical Activities
effi
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Exit Strategy
Fi Ve
GBF.
global case studies biotech
IND Application
innovation commercialization
investigational
life science business model development
Life Science Companies
list
milestone
Milestone Completion
milestone-based management
NCE
organizational strategy models
phase
Preclinical Support
research-driven startups
Successful Exit Strategy
Tv Cable Service

Product details

  • ISBN 9780415874748
  • Weight: 550g
  • Dimensions: 152 x 229mm
  • Publication Date: 17 Mar 2014
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

Most books on the biotechnology industry focus on scientific and technological challenges, ignoring the entrepreneurial and managerial complexities faced bio-entrepreneurs. The Business Models for Life Science Firms aims to fill this gap by offering managers in this rapid growth industry the tools needed to design and implement an effective business model customized for the unique needs of research intensive organizations.

Onetti and Zucchella begin by unpacking the often-used ‘business model’ term, examining key elements of business model conceptualization and offering a three tier approach with a clear separation between the business model and strategy: focus, exploring the different activities carried out by the organization; locus, evaluating where organizational activities are centered; and modus, testing the execution of the organization’s activities. The business model thus defines the unique way in which a company delivers on its promise to its customers. The theory and applications adopt a global approach, offering business cases from a variety of biotech companies around the world.

About Alberto Onetti | Antonella Zucchella
Alberto Onetti divides his academic career between Italy at the University of Insubria in Varese and LUISS in Rome, and  San Francisco State University, USA. He is Chairman of the Californian Mind the Bridge Foundation. He is a seasoned serial entrepreneur and business consultant. Twitter: @aonetti Antonella Zucchella is Professor of Marketing and International Entrepreneurship at the University of Pavia. She has been Visiting Professor at the Universitè Robert Schuman - Strasbourg and Universitè Jean Moulin Lyon 3, France. Her research focuses on innovation and international business. Antonella is author of over 100 articles and several books.

More from this author