Business of America
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advertising psychology effects
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Author_Saul Landau
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Product details
- ISBN 9780415944694
- Weight: 304g
- Dimensions: 152 x 229mm
- Publication Date: 15 Jun 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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When President Bush promoted shopping as a patriotic duty, the American culture of consumption hit a new low. But a quiet revolution is growing in the developing world and in a new generation of Americans, fighting the advance of the shopping malls and the desolation they leave behind. Written by one of the most insightful critics of American commercialism, The Business of America probes the forces that have transformed citizens into consumers eager to take as much as they can from the planet. From on-line shopping to spectator sports to the cash-and-carry ethos of political campaigns, Saul Landau decodes the subtle ways in which advertising images tell us to correct our inadequacies with more things: SUVs, credit cards, air conditioning, video games. The winds of change are blowing, Landau shows, from resurgent student protests for underpaid janitors to the Group of 21, the developing countries that stopped the World Trade Organization dead in its tracks in 2003. Eschewing nostalgia for a simpler time--a less-interconnected world that can never return-The Business of America shows how we as citizens can regain our identities, stripping away the plastic overlay of consumerism.
Saul Landau, an internationally-known scholar, author, commentator, and filmmaker, is the Director of Digital Media Programs and International Outreach at California State Polytechnic University, Pomona. He has made 40 films, including the recent Syria: Between Iraq and aHard Place. He received the Letelier-Moffitt Human Rights Award, the George Polk Award for Investigative Reporting, and the First Amendment Award, as well as an Emmy for Paul Jacobs and the Nuclear Gang. He has written fourteen books including his most recent, The Pre-emptive Empire:A Guide to Bush's Kingdom, and received an Edgar Allen Poe Award for Assassination on Embassy Row, a report on the murder of Orlando Letelier. He is currently working on a detective novel.
