A01=Brian Moeran
aesthetic value theory
art market evaluation
Author_Brian Moeran
Category=JHMC
Category=KJP
Category=KJU
Ceramics Exhibition
Christian Dior
Climbing Kiln
collaborative artistic practice
Commodity Exchange Values
copenhagen
creative industries research
creativity in professional networks
cultural
Current Ceo
Daimaru Department Store
Dark Green Glaze
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic methodology
exhibition
fashion
Fashion Magazines
important
Important Intangible Cultural Properties
intangible
Japanese Ceramics
Jury Members
Jurying Process
magazine
Mainichi Newspaper
Makeup Artist
Mmf
Morse Transmitter
Plaster Of Paris
pottery
Pottery Exhibition
properties
royal
Royal Copenhagen
Royal Porcelain Factory
symbolic exchange systems
Tea Caddy
Vice Versa
XIP
Young Man
YSL.
Product details
- ISBN 9781611329117
- Weight: 544g
- Dimensions: 152 x 229mm
- Publication Date: 15 Dec 2013
- Publisher: Left Coast Press Inc
- Publication City/Country: US
- Product Form: Hardback
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How does a group of people, brought together because of their diverse skills and professional knowledge, set out to be ‘creative’? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creative industries, takes the sacred relic of creativity out of the crypt and airs it in the ethnographic alley. In contrast to the persistent image of creativity as the spontaneous inspiration of a gifted individual, Moeran shows how creativity emerges from collaborative engagements among people, genres, institutions, materials and technologies. He alternates thick description of work in fashion, advertising, and ceramic art with theoretical innovations that shed new light on the aesthetic, symbolic, and economic dimensions of creativity and the production of worth.
Brian Moeran is Professor and Director of the Creative Encounters Research Programme, Copenhagen Business School. He has conducted decades of research on creative industries including advertising, marketing, ceramics, fashion and publishing. He's founding editor of the Journal of Business Anthropology and author or editor of 20 books, most recently Exploring Creativity (Cambridge University Press 2013); Creative Industries (4 vols., Berg 2011); Negotiating Values in Creative Industries (Cambridge University Press 2011); and Advertising (4 vols., Berg 2010).
