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Business of Data

Martin De Saulles
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A01=Martin De Saulles
algorithmic decision-making
Author_Martin De Saulles
Big data
Business Model Canvas
Business Model Innovation
Business Processes
Cambridge Analytica
Category=KJMK
Category=KJS
Category=UB
Category=UN
CB Insight
Cloud Computing Providers
Company's Ceo
Company’s Ceo
Current Regulatory Models
Data Brokers
Data business models
Data giants
data governance
Data revolution
data-driven innovation
digital ethics
Digital Revolution
economic growth
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eq_business-finance-law
eq_computing
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical challenges in data economy
Fitness Trackers
GDPR.
Government Bodies
Information business
Information economy
Information revolution
Innovation drivers
Internet of things
IoT Data
Net Neutrality
Open Data
Personal Data
Personal Health Record
pervasive computing
privacy regulation
RFID Tag
Robotic Vacuum Cleaner
Smart Home
social issues
UK Supermarket Chain
UK's EU Referendum
UK's Freedom
UK's Information Commissioner
UK’s EU Referendum
UK’s Freedom
UK’s Information Commissioner

Product details

  • ISBN 9781138385665
  • Weight: 308g
  • Dimensions: 156 x 234mm
  • Publication Date: 10 Jul 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.

Readers will gain an understanding of the historical underpinnings of the data business and why the collection and use of data has been driven by commercial needs. Readers will also gain insights into the rise of the modern data-driven technology giants, their business models and the reasons for their success. Alongside this, some of the key social issues including privacy are considered and the challenges these pose to policymakers and regulators. Finally, the impact of pervasive computing and the Internet of Things (IoT) is explored in the context of the new sources of data that are being generated.

This book is useful for students and practitioners wanting to better understand the origins and drivers of the current technological revolution and the key role that data plays in innovation and business success.
About Martin De Saulles

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

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