A01=Brian Moeran
Ad Man
Advertiser
Advertising Agency
AE
Art Director
Author_Brian Moeran
Back Stage Behaviour
Category=JHM
Category=KJC
Category=KJU
Ceo
Ceramic Art
Climbing Kiln
Competitive Presentation
corporate culture studies
cultural production
Dense
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethnographic research
ethnographic study of Japanese organisations
Face To Face
Fashion Magazine
Follow
Japanese business relations
Japanese Ceramics
Japanese creative industries
Make Up
Model's Hair
Model’s Hair
Northern Kyushu
organisational anthropology
participant observation methods
Primary Framework
qualitative business research
social behavior
social structure analysis
Softball Games
stock exchange
Tea Bowls
Vice Versa
Wo
Word Of Mouth
Younger Men
Product details
- ISBN 9781845201951
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 01 Feb 2005
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of Moeran's analysis is a firm belief in fieldwork and ethnography - terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. The Business of Ethnography not only provides a useful methodology for people studying or wishing to understand business, but also acts as a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
