A01=Geralyn G. Brostrom
A01=Jack Brostrom
Appellations
Author_Geralyn G. Brostrom
Author_Jack Brostrom
Branding
Category=KND
Category=WBXD1
Climate Change
Colonial Era
Cork Taint
E-Commerce
eq_bestseller
eq_business-finance-law
eq_food-drink
eq_isMigrated=1
eq_nobargain
eq_non-fiction
French Paradox
High Alcohol Wines
Merlot
Monasteries
New World vs. Old World
Organic Grapes and Wine
Parker
Pinot Noir
Retailers
Robert
Sonoma County
Sustainability
Virtual Wineries
Product details
- ISBN 9780313354007
- Weight: 822g
- Dimensions: 178 x 254mm
- Publication Date: 30 Dec 2008
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Wine has been a beverage staple since ancient times, especially in Europe. Today's global wine business is thriving, and American consumption of wine has increased dramatically in recent years, with the health benefits touted in the media. More Americans are becoming interested in learning about wine, and they are taking winery tours and attending wine tastings. The Business of Wine: An Encyclopedia is a necessary part of wine education for everyone from the curious consumer to the oenophile or business student and industry professional. It appeals to even the casual browser who wants to be more informed about wine terminology such as terroir or varietal labeling or what constitutes a Pinot Grigio or a Cabernet Sauvignon. More than 140 entries illuminate the regions, grapes, history, wine styles, business elements, events, people, companies, issues, and more that are crucial to the wine industry.
Today's wine industry is an unusually complex network of interrelated businesses that collectively serve to produce wine and get it into the hands of consumers all over the world. This A-Z encyclopedia shows how production, distribution, and sales segments work together to bring wine to the public and describes the trade in wine and its related subsidiary elements. Written by a host of wine professionals, this is the most up-to-date source to understand what goes into the enjoyment of a glass of wine. An appendix with industry data, sidebars, and a selected bibliography complement the A-Z entries.
GERALYN BROSTROM is the vice president of education for Winebow, an importer and distributor of fine wines. Her specialization is in wine education. She has served as executive director and director of education for the Society of Wine Educators.
JACK BROSTROM is a book editor with a long-time interest in wine. He has worked in wine retail and production.
