A01=Johan Wallin
alignment
articulation
Author_Johan Wallin
beyond
business
capabilities
Category=KJ
center
coauthor
compelling
control managing strategic
customers
dialogue
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
insight
johan
leaders
new world
organizational
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priorities
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unique
wallins
Product details
- ISBN 9780470030714
- Weight: 703g
- Dimensions: 155 x 234mm
- Publication Date: 28 Jul 2006
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Digital convergence is redefining industries, and putting information, knowledge and collaboration at the heart of strategic leadership and management. In the face of such change it is those leaders who can ‘orchestrate’ a complex network of employees, customers and suppliers in a single ongoing learning experience that will succeed. Exploring four learning roles for customers (information acquirer; explorer; performer; inventor) and orchestrators (conductor; architect; auctioneer; promoter), Business Orchestration provides a strategic view of how to harness digital convergence by mobilizing and integrating the resources of other companies to create business value.
ABOUT THE AUTHOR
JOHAN WALLIN, who started his career as a marketing executive, is now managing partner of Synocus Group, an international consulting company with offices in Helsinki, Shanghai and New York. He co-authored the book Prime Movers with Professor Rafael Ramírez in 2000, and has published a number of articles on customer orientation and capability building.
Dr Wallin has been an advisor to companies such as ABB, Canon, Nokia, Nordea, Sandvik, TeliaSonera, Tetra-Pak, and UPM-Kymmene, as well as leading public service organizations.
Business Orchestration is continuously discussed within its own forum: www.businessorchestration.com
