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Business Research Methods and Statistics Using SPSS

Robert P. Burns | Richard Burns
€252.96
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A01=Richard Burns
A01=Robert P. Burns
Author_Richard Burns
Author_Robert P. Burns
business and management research
Category=KJMV6
Category=KJQ
data
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
presenting research
quantitative methods
reports
statistical analysis
survey methods

Product details

  • ISBN 9781412945295
  • Weight: 1230g
  • Dimensions: 186 x 232mm
  • Publication Date: 20 Nov 2008
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

Ideal for those with a minimum of mathematical and statistical knowledge, Business Research Methods and Statistics Using SPSS provides an easy to follow approach to understanding and using quantitative methods and statistics. It is solidly grounded in the context of business and management research, enabling students to appreciate the practical applications of the techniques and procedures explained.

 

The book is comprehensive in its coverage, including discussion of the business context, statistical analysis of data, survey methods, and reporting and presenting research. A companion website also contains four extra chapters for the more advanced student, along with PowerPoint slides for lecturers, and additional questions and exercises, all of which aim to help students to:

- Understand the importance and application of statistics and quantitative methods in the field of business

- Design effective research studies

- Interpret statistical results

- Use statistical information meaningfully

- Use SPSS confidently

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