Business Strategy in a Semiglobal Economy
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advanced management theory
Athenian Politeia
Author_Panos Mourdoukoutas
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centralization
Close Tv Circuit
corporate
Corporate Decentralization
corporate governance models
Cross-border Economic Integration
decentralization
DVD Market
Employee Stock Purchase Plan
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eq_business-finance-law
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eq_isMigrated=2
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Fruit Juice Factory
Global Cost Leadership
Global Teams
Global Unit
global-local integration
Horizontal Communication Channels
IBM System
Incumbent Local Exchange Carriers
international business curriculum
International Trachoma Initiative
multinational
multinational enterprise management
Multinational Unit
network
Network Unit
obsolescence
offs
Pe Rc
product
Production Schedules
spin
strategic decision making in global firms
Team Incentives
TIM
Today's Economic Integration
transnational strategy
Tv Industry
unit
Product details
- ISBN 9780765613417
- Weight: 476g
- Dimensions: 152 x 229mm
- Publication Date: 31 Jan 2006
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
