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Buying Happiness: The Emergence of Consumer Consciousness in English Canada

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A01=Bettina Liverant
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Category1=Non-Fiction
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Product details

  • ISBN 9780774835138
  • Weight: 560g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Jun 2018
  • Publisher: University of British Columbia Press
  • Publication City/Country: Canada
  • Language: English
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Description

The idea of Canada as a consumer society was largely absent before 1890 but familiar by the mid-1960s. This change required more than rising incomes and greater impulses to buy; it involved the creation of new concepts.

Buying Happiness explores the ways public thinkers represented, conceptualized, and institutionalized new ideas about consumption and consumer behaviours. Topics include the states creation of the first cost-of-living index in 191415, the development of consumer consciousness during the Depression, and the ways in which popular magazines encouraged an ethic of cautious consumerism in the postwar period.

Bettina Liverants fresh approach connects changes in consumer consciousness with changes in the economy and behaviour. As the figure of the consumer moved from the margins to the centre of social, cultural, and political analysis, the values and concepts associated with consumerism were woven into the Canadian social imagination.
About Bettina Liverant
Bettina Liverant is an adjunct assistant professor in the Department of History at the University of Calgary. She has written extensively on Canadian consumer history, on corporate philanthropy, and on architecture for both academic and general audiences.