Buyways
Regular price
€198.40
A01=Catherine Gudis
advertisers
advertising
Advertising Association
america
art
association
Author_Catherine Gudis
Billboard Advertisements
Billboard Industry
Billboard Structures
Billboard War
Category=JBCC1
Clear Channel Outdoor
commercial visual communication
consumer landscape analysis
environmental aesthetics
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Follow
Garden Club
history of American roadside advertising
industry
MIT Press
mobility and urbanization
Moving Picture
municipal
Municipal Art
National Committee
Natural Beauty
Open Road
outdoor
Outdoor Advertising
Outdoor Advertising Association
Outdoor Advertising Company
Outdoor Advertising Industry
Outdoor Companies
Poster Advertising Association
Roadside Beauty
Roadside Businesses
roadside cultural history
scenic
SCENIC SISTERS
sisters
Tab
University Of Wisconsin
visual culture studies
Product details
- ISBN 9780415934541
- Weight: 810g
- Dimensions: 178 x 254mm
- Publication Date: 08 Mar 2004
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that blur past us, catching our fleeting attention and turning the landscape into a corridor of commerce. A smart, succinct, and visually compelling history of the billboard in America, Buyways traces how the outdoor advertising industry changed the face of American commercialism. Taking us from itinerant bill-stickers of circus posters in the 19th century to the blinking, beeping, 3-D eyesores of today, Gudis argues that roadside advertising has turned the landscape itself into a commodity to be bought and sold as advertising space. Buyways vividly chronicles the battles between environmentalists and businessmen as well as the response of artists, from New Deal photographers who satirized the billboard-infested landscape to commercial artists who embraced the kitsch of it all. It also shows how advertisers tapped into the American mythology of the open road, promoting mobile consumption as the American Dream on four wheels. Entertaining and brilliantly illustrated, Buyways is a vibrant road map of the new geography of consumption. Also includes an eight page color insert.
Catherine Gudis is an assistant professor at the University of Oklahoma and received her Ph.D. in American Studies from Yale University. She has worked for several museums, including The Museum of Contemporary Art in Los Angeles, and is the editor of numerous art books, among them Helter Skelter: L.A. Art in the 1990s and A Forestof Signs: Art in the Crisis of Representation.
