Home » One Plus One Equals Three
Product Image

One Plus One Equals Three

Dave Trott
€17.50
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Dave Trott
A01=Ernest Hemingway
Age Group_Uncategorized
Age Group_Uncategorized
Author_Dave Trott
Author_Ernest Hemingway
automatic-update
business innovation
business making
Category1=Non-Fiction
Category=DNF
Category=KJM
cognitive psychology
COP=United Kingdom
creative ambitions
decision making
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
management skills
PA=Available
Price_€10 to €20
PS=Active
softlaunch

Product details

  • ISBN 9781447287056
  • Weight: 177g
  • Dimensions: 130 x 197mm
  • Publication Date: 28 Jul 2016
  • Publisher: Pan Macmillan
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
Secure checkout Fast Shipping Easy returns
Description

How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.
About Dave Trott | Ernest Hemingway
Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', the Cadbury Flake ads and many, many more. Dave's agency Gold Greenlees Trott was voted Agency Of The Year by Campaign Magazine, and Most Creative Agency In The World by Ad Age in New York. In 2004 he was given the D&AD President's Award for lifetime achievement in advertising.

More from this author