Cableviewing
Regular price
€51.99
A01=Bradley S. Greenberg
A01=Carrie Heeter
Author_Bradley S. Greenberg
Author_Carrie Heeter
Business: Business Communications
Category=GTC
Category=TJKV
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_tech-engineering
Product details
- ISBN 9780893914677
- Publication Date: 01 Jan 1988
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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This unique volume examines the process of cableviewing, the nature of cableviewers, and especially the viewing choice process. The concept of viewing style is introduced and individual differences in viewing style are examined. The research presented here represents the change from media effects studies to studies of users and user behavior.
