A01=Glenn J. Hansen
A01=John P. McGuire
A01=John P. McHale
A01=P. M. Pier
A01=William L. Benoit
Author_Glenn J. Hansen
Author_John P. McGuire
Author_John P. McHale
Author_P. M. Pier
Author_William L. Benoit
Campaigns and Elections
Category=GTC
Category=JPHF
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Product details
- ISBN 9780742529137
- Weight: 603g
- Dimensions: 158 x 236mm
- Publication Date: 29 Sep 2003
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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Campaign 2000 applies the functional theory of political campaign discourse—analyzing how messages acclaim, attack, or defend—to several different forms of campaign communication in the 2000 U.S. presidential primary and general election. These forms include political advertisements on television and radio, debates, television talk show appearances, campaign web pages, and convention speeches by candidates and their spouses. The authors also look at the election outcomes and explore lessons to apply to future campaign discourse.
William L. Benoit is professor of communication at the University of Missouri. John P. McHale is an assistant professor at Illinois State University. Glenn J. Hansen is a doctoral candidate in the Department of Communication at the University of Missouri. P. M. Pier teaches at Wartberg College. John P. McGuire teaches at Oklahoma State University.
