A01=The Institute of Politics at the Harvard Kennedy School
Author_The Institute of Politics at the Harvard Kennedy School
campaign 2016
campaign managers
Category=JPHC
Category=JPHF
donald trump
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
hillary clinton
kellyanne conway
presidential election
robby mook
Product details
- ISBN 9781538104491
- Weight: 458g
- Dimensions: 150 x 230mm
- Publication Date: 29 Jun 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Paperback
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In this book, a distinguished group of presidential campaign staff, journalists, and political observers take us inside the 2016 race for the Republican and Democratic nominations and general election, guiding us through each candidate's campaign from the time each candidate announced his or her intention to seek the presidency through the primaries, conventions, and up to election day. Meeting under the auspices of the Harvard University’s Institute of Politics, the candid discussion allows us to learn about the motivations of each candidate, strategies they deployed, and lessons they learned. In addition, representatives from the major SUPERPACS share their strategies and evaluate their impact in an election characterized by unprecedented campaign spending. Campaign for President: The Managers Look at 2016 is essential reading for anyone interested in the inner workings of national political campaigns.
The Institute of Politics at the Harvard Kennedy School has sponsored a post-election conference of campaign managers and media every four years since 1972. The series has become a principal resource for scholars, students, and practitioners.
