A01=Jay Wendland
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Author_Jay Wendland
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Campaign Advertisements
Campaign Visits
Campaigns
Candidate Strategy
Category1=Non-Fiction
Category=GTC
Category=JMH
Category=JPHF
Category=JPWC
COP=United States
Delivery_Delivery within 10-20 working days
Elections
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eq_isMigrated=2
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eq_non-fiction
eq_society-politics
Language_English
PA=Available
Presidential Nominations
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781498532099
- Weight: 472g
- Dimensions: 159 x 237mm
- Publication Date: 30 Jun 2017
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Every four years Americans are inundated with campaign activities from candidates attempting to become the next president of the United States. An under-researched area of these campaign activities are campaign visits—rallies, town hall meetings, and candidate meet-and-greets for example. Almost all candidates conduct visits, yet we do not have a good understanding of how they affect voters. Wendland tackles four big questions throughout Campaigns That Matter: 1) Do campaigns matter? 2) Are campaign visits strategic? 3) Do visits help mobilize voters? 4) Do visits impact candidate preference? Using a unique set of data that includes all visits conducted throughout the 2008, 2012, and 2016 presidential nominating contests, Wendland explores how these visits affected voters compared to traditional measures of advertisements, campaign spending, and momentum. In doing so, Wendland has provided us with a more comprehensive picture of how voters make decisions in the voting booth.
Jay Wendland is assistant professor of history and political science at Daemen College.
